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LaGuardia Library Book of the Week: All Business is Local

Cover of ''All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World''

All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World By John A. Quelch and Katherine E. Jocz

"In this timely new book, Quelch, dean of the China Europe International Business School (CEIBS), and Jocz, a research associate at Harvard Business School, examine the importance of place to the practice of marketing, particularly at the local level. According to the authors, when marketers try to expand brands to achieve a leading global share, they run the risk of being upstaged by local competitors and upstart entrepreneurs. The solution, they suggest, is to strategically use the concept of place, which determines how consumers interact with a product and influences their choice of brands.

They examine the primary types of place from the psychological and physical to the virtual and global, showing how place is critical to nearly every marketing planning decision and why it must never be an afterthought. Using examples from Real Madrid to Leggs, they advocate putting forth a new focus on local that treats market areas as places defined by social interrelationships and sets of common tastes and values. Full of wise counsel on how to approach brand extension from the perspective of place, the advice will be invaluable for marketers devising future strategies."

"All Business Is Local: Why Place Matters More Than Ever In A Global, Virtual World." Publishers Weekly 258.50 (2011): 58-59. Education Research Complete. Web. 4 June 2013.

This book will be shelved with other marketing books at HF 5415.1265 Q45 2012 once it is not a "New book."

Ask a librarian for help finding this book or other sources on this topic.

See our previous Books of the Week here.



Library Intersession Schedule

The Library's open hours during the intersession are as follows:

Mon. 6/17/13 through Fri. 6/21/13: 9:00 am - 4:45 pm

Sat. 6/23/13 - Sun. 6/24/13: CLOSED

Mon. 6/24/13: 9:00 am - 4:45 pm

Regular hours resume on Tues. 6/25 with the start of the Spring II 2013 semester.

Have a nice break!



LaGuardia Library Book of the Week: Zoobiquity

Cover of ''Zoobiquity: What Animals Can Teach Us About Health and the Science of Healing''

Zoobiquity: What Animals Can Teach Us About Health and the Science of Healing By Barbara Natterson-Horowitz, M.D. and Kathryn Bowers

"Our ancestors knew that animals suffer the same diseases as humans, but as modern medicine developed, a great schism grew between physicians and veterinarians. Cardiologist and psychiatrist Natterson-Horowitz now calls for a new “species-spanning” approach to medicine and health. She and science writer Bowers coined the term zoobiquity for this emerging field, and they present their case with winning enthusiasm and expertise.

Natterson-Horowitz, astute and funny, recounts her mind-expanding zoobiquitous expeditions involving a remarkable array of mammals, birds, reptiles, fish, and insects and explicates the genetic and evolutionary roots of her revelatory discoveries. Not only do animals faint but fainting can be essential to survival, leading Natterson-Horowitz to modify a classic phrase to “Fight, flight, or faint.” Even more arresting are her revelations about animals, intoxication, and addiction (including a Texan cocker spaniel who loved to lick cane toads for the hallucinogenic toxin in their skin). Her investigation into animal sex redefines "natural acts," and her coverage of animal adolescence and eating disorders is fascinating and instructive.

Clearly, we have much to learn from animals and from this profoundly illuminating “new fusion of veterinary, human, and evolutionary medicine."

Seaman, Donna. "Zoobiquity: What Animals Can Teach Us About Health And The Science Of Healing." Booklist 108.18 (2012): 9. Education Research Complete. Web. 4 June 2013

This book will be shelved at RB 125 N388 2012 once it is not a "New book." The books in the "R"s are about medicine. Books on animals are also found at "SF." Ask a librarian to help you find this or other resources on this topic.

Ask a librarian for help finding this book or other sources on this topic.

See our previous Books of the Week here.



LaGuardia Library Book of the Week: I See the Promised Land

Cover of ''I See the Promised Land: A Life of Martin Luther King Jr.''

I See the Promised Land: A Life of Martin Luther King Jr. By Arthur Flowers. Illus. by Manu Chitrakar, and Guglielmo Rossi

"Both evocative and factually rich, this presentation of the career of Martin Luther King Jr. shows the man on an authentic world stage and as a leader who learned from his travels to both India and Africa. Flowers provides an incisive and succinct text that steadily maintains the propulsive griot narrative style of King’s African ancestry.

Chitrakar’s free-floating images, which juxtapose and amplify the text, are deeply steeped in the Patua scroll-painting tradition, from the Bengali faces to the panoply of browns and yellows and pinks that differentiate individuals rather than races. The choice of props and scenery speak more of India than America, and protesters’ signs are written in Bengali script rather than English. Rossi’s graphic layout intersperses black pages in which King’s quotes are set in large white type with bright pages tracing his education as a preacher, his entry into the nascent civil rights fray, and his ascendancy to martyrdom. King’s doubts about himself and others, adultery, and relationships with political leaders all receive just due. Older teens, in addition to adults, will find this to be a standout both as a distinctive graphic narrative that combines two world storytelling traditions and as an examination of King’s life and its enduring legacy across the globe."

Goldsmith, Francisca. "I See The Promised Land: A Life Of Martin Luther King, Jr." Booklist 107.8 (2010): 35. Academic Search Complete. Web. 21 May 2013.

This book will be shelved with other books about Martin Luther King, Jr. at E 185.97 K5 F59 2013 once it is not a "New book."

Ask a librarian for help finding this book or other sources on this topic.

See our previous Books of the Week here.



LaGuardia Library Book of the Week: The Battle for the Arab Spring

Cover of ''The Battle for the Arab Spring: Revolution, Counter-Revolution and the Making of a New Era''

The Battle for the Arab Spring: Revolution, Counter-Revolution and the Making of a New Era By Lin Noueihed and Alex Warren

"Sparked by the protest of a single vegetable seller in Tunisia, the flame of revolutionary passion swept across the Arab world in what has come to be called the Arab Spring of 2011. Millions took to the streets in revolt: the governments of Tunisia, Egypt, and Libya fell, other regimes remain embattled, and no corner of the region has escaped unchanged. In this informed and accessible book, Lin Noueihed and Alex Warren explain the economic and political roots of the Arab Spring, assess what has been accomplished so far, and consider the many stumbling blocks that confront the Arab nations as they try to shape their futures.

Through research, interviews, and a wealth of firsthand experience, the authors explain the unique set of obstacles that endanger stability in each country. They analyze the challenges many Arab nations face in building democratic institutions, finding consensus on political Islam, overcoming tribal divides, and satisfying an insatiable demand for jobs. In an era of change and uncertainty, this insightful guide provides the first clear glimpse of the post-revolutionary future the Arab Spring set in motion."

From the publisher's website

This book will be shelved with other books on Arab countries at JQ1850 A91 N68 2012 once it is not a "New book."

Ask a librarian for help finding this book or other sources on this topic.

See our previous Books of the Week here.